Blogging software can be used to optimize blog content so that it can be found by the most potential customers. Today, blogging is one of the fastest-growing ways to market products and services online. It is easy to create fresh blog content and get it in front of highly-targeted prospects by using the free tools offered by Blogger, WordPress and other free blogging platforms.

Blogging software includes programs that will create content for your blog and then measure its performance in the blogosphere. Rapid advances in digital storage technology has driven down the price of smart phones, portable electronic tablets such as the iPad, high-powered laptops, eReaders and other devices.

As a result, blogging is seeing a huge boost in popularity, making it one of the most popular marketing platforms for many businesses today.

Blogging software also can make it easy to integrate your blogs with social media such as Twitter, Facebook, LinkedIn and other sites. This is done by tracking mentions of your blog and even scheduling new posts according to a pre-determined schedule.

These social media sites are quite simply where consumers are today. Twitter, in particular, is quickly becoming the preferred way people communicate with each other.

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Social Media Software Tools

Social media analytical tool software also can be used to see how social media marketing programs are working out.

Fortunately, Facebook and Twitter offer a lot of free analytical tools. However, there are other free and paid software that can help you really dial down to see who is looking at your social media pages and Tweets so you can more effectively target potential customers using these hugely powerful marketing tools.

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Lead Generation Software

Lead generation software is designed to help you find and develop new customers for your products and services. They are typically aimed at turning your websites into places where visitors can get information quickly and promote visitor opt-in.

Among the most successful lead generation software are programs that quickly and effectively build landing pages where you can capture email addresses and other lead generation information.

Content management systems are software solutions that optimize your websites so that they attract the most leads and convert the most prospects into customers.

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Split Testing Software

Lead generation software also can help you create A/B testing, or split testing. Split testing is when you make small changes to your marketing programs and see what the impact on customer responses. This allows you to fine-tune your marketing operations to optimal efficiency by trying out different versions of your web pages to see which convert better. This is an excellent way of knowing which marketing operations work or don’t work. That way, you won’t have to waste money on marketing programs that don’t work.

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Company Tracking

This kind of software will automatically see what companies are viewing your website even when they don’t fill out the opt-in form.

Another example of lead management software is lead intelligence programs. These generally give a full-lead history, including page views, form submissions and emails so that you can gain a better understanding of the prospect before making point of contact.

The final type of lead management software focuses on Customer Relations Management, or CRM. These kinds of systems improve the handling of customer data and allow you to merge a range of information traditionally held in separate databases – such as contact lists, sales leads, and after sales support histories – into one system. This can make it much easier for you to track centrally to all of your interactions with customers.

For example, CRM systems can integrate call logs, data from point-of-sale systems, and invoice and payment records making all relevant customer information available to you on demand.

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