Are you taking the necessary steps to improve your mobile marketing? Over 50% of Google searches are performed from a smartphone or tablet. You must be willing to have a mobile marketing strategy. Otherwise, you may not reach as many users as you would like.

There’s more to mobile marketing than simply making sure you have a responsive web design. Good news is that you won’t have to completely rethink your SEO strategy. However, there are 4 simple steps that you can take to increase the effectiveness of your mobile marketing.

Improve Your Local Search Optimization

Make sure you improve your local search optimization. Google tries to include geographically relevant results in search queries. When a mobile user performs a search, Google will prioritize results based on the physical location of the user.

You need to include your business’s name, address, and phone number on your site. This is especially true if you operate a local business. If you’re using schema on your site, make sure you tag your geographical information.

Along with including geotags on your web pages, you should submit your info to local directories. Unfortunately, this process can be time-consuming. If you want to speed up the process, make sure you take advantage of online tools that automated submission to these local directories.

Optimize Your Page Speed

The next step is to optimize your page speed. Mobile users don’t always have access to high-speed internet. On top of that, it takes longer to load big sites on smartphones. This means you need a fast loading page for mobile users.

If your site takes too long to load, mobile users will find another site. According to one survey of mobile internet users, the majority of people are only willing to wait between 6 and 10 seconds for a page to load.

Use an online page speed test to determine how long your page takes to load. If it passes the 10-second barrier, then you should take steps to increase your speed. This may mean trimming content or removing certain features.

Don’t Block Scripts or CSS

It was common practice to block JavaScript, some CSS, and even images from mobile devices in the past. This was done to speed up load times and improve compatibility with mobile devices. Thanks to advances in technology, most smartphones and tablets can load JavaScript and other files.

By blocking these items, you’re limiting your SEO on mobile devices and in search results. Instead of blocking elements, make sure they’re visible and accessible on all modern mobile devices.

Pay Attention to Your Analytics

As a final tip, pay attention to your analytics. When you use Google Analytics and other services to monitor website traffic, make sure that you dig down into the behavior of your visitors. Look at the differences between mobile and desktop users.

Is your bounce rate on mobile devices much higher than your bounce rate on desktops? If so, your site may be taking too long to load. Are you having trouble converting mobile users? Your call to action may not be visible or clickable. Pay attention to analytics and differentiate between mobile and desktop.

Whenever a strategy seems ineffective, it is important to take a fresh look at the steps that you’re taking. These aren’t the only steps that you should take to improve your mobile marketing efforts. But, they’re a good start.

In conclusion, you can use these tips to improve your mobile marketing strategy.


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