Instagram is currently the fastest growing social media site, and it’s one of my favorite social media sites to use! This provides a great opportunity for entrepreneurs looking to grow their brand. With Instagram, you get access to over 600 million active monthly users.
Instagram will have the numbers to help you expand your brand and your followers will also more likely engage and participate. As a result, you’ll have a better chance of getting followers to follow your links. But, first, you need to gain these followers.
Use these 6 tips to start increasing the number of followers you have on Instagram.
Research Your Competition and Take Notes
The first step is to begin researching your competition. You should see what they’re doing to attract followers. Look at the type of content that they post, which posts receive the most likes and shares, and how frequently they post.
By researching your competition, you will be able to know the needs and wants of your target audience. You will also eliminate the need to perform detailed consumer research.
Make notes on what you find. Write down the frequency of their posts and other details. Use this as a base for your posting strategy.
Announce Your New Instagram Account
You can also take advantage of your existing follower base on other social media accounts. This can give you a quick boost of new followers to your Instagram account.
Post an announcement on Facebook, Twitter, and other social media sites encouraging your followers to check out your Instagram page.
Create an Instagram Posting Schedule
The next step is to create a posting schedule. While it’s easy to say that you’ll post a few times per week, it’s hard to stick this routine without setting concrete goals and plans.
Posting at least once a day is recommended. You don’t want to bombard your followers with posts. But, you also don’t want them to forget about you. So make sure you are consistent in what you are doing.
Along with the frequency of your posts, you’ll want to consider the timing of your posts. The time of the day can directly impact post engagement. The best time of the day to post depends on your followers.
Pay attention to what time of the day users engage with your posts. Typically, the afternoon is the best time, as people are out of work.
Take High-Quality Photos for Your Posts
Instagram is highly visual. Each post will contain a photo or a video. Make sure that you use high-quality photos. You should consider investing in a decent camera unless your smartphone has a camera capable of taking quality shots. In my opinion, mobile cameras are just as good as regular cameras. If you are a mobile camera lover, make sure your camera can take some HD shots similar to my picture above!
If your images appear grainy or out of focus, your Instagram feed won’t be as appealing to potential followers. Also make sure not to over-filter your photos. They will also appear grainy. Trust me, I know this from experience!
Include a Clear Message in Every Post
Along with a photo or video, you’ll need to include a message. This message should be short, concise, and clear. Make sure that people understand the point of your post, especially when promoting your products or services.
Remember to Use Hashtags in Your Posts
After your message, you should add several hashtags. Don’t try to include the hashtags in your message. It makes your message difficult to read.
At the bottom of your message, include several relevant hashtags. This helps people discover your posts when using the Instagram search feature.
Combine these tips to get the most out of your Instagram account! Also, using sponsored posts can help you attract more followers.
Instagram is growing quickly. Get involved while interest is still high. If you’d like to gain even more effective marketing tips and suggestions, click here: http://samanthawhite.mobesites.com/full-background-4